Welcoming Naspers to the Family – SimilarWeb’s Latest Round of Funding

imageWe wanted to kick off the week by sharing some really big news with you. We launched SimilarWeb.com in January 2013 and received some incredibly positive feedback. After we launched the website, many of our users asked us if we had a solution with some more extensive data which is why we launched SimilarWeb PRO in August, last year, and have been working hard on improving our estimation algorithms while adding more insights.

We strive to be the best web measurement and competitive intelligence company in the world! To achieve our goals we have to grow our research & development which requires know-how and money. So, we looked for the best possible partner to help us grow.

We received a couple of very tempting offers but the people at Naspers were best aligned with our vision. Naspers is the largest media and internet group outside of the US and China with operations in more than 133 countries and have invested in some truly amazing companies like Tencent , Mail.ru and Buscape to name a few.

We believe that with Naspers, we’ll be able to execute our mission of becoming the default marketing tool to measure and benchmark web activity across all countries and platforms – their track record speaks for itself!

Given Naspers’ investments in media and e-commerce in emerging markets, they bring expertise in the expansion of businesses across the world and access to the many websites owned by Naspers, which will help us improve SimilarWeb, based upon real market feedback.

The main focus of this round of funding is to expedite our expansion into mobile. This means we’ll be introducing mobile app data as well as mobile browsing data into SimilarWeb in the upcoming months. Of course, we’ll also work hard to grow our company to retain our culture, grow our teams and keep bringing the brightest talent from around the world.


About Etai Rosen

Etai Rosen is the VP Sales & Marketing for SimilarGroup, a leading web measurement and competitive intelligence company based in Tel Aviv. Prior to that, Etai was the European VP Sales for Kenshoo, a marketing optimization platform for SEM where he led successful partnerships with clients that include Omnicom, Accor, Havas and Tesco. With a career in online advertising that spans over twelve years, Etai often speaks at industry events such as Retailer Weekly and SASCON to help the marketing community leverage new technologies to optimize their campaigns through better understanding of digital consumer behavior. Etai holds a double major in Business and Economics from the Hebrew University in Jerusalem.