June 13, 2013 4:26 pm
Published by Daniel Buchuk
Content is king. And the marketing industry has now realized that at the core of their businesses – whatever they sell, there needs to be a content strategy that will inform, educate and entertain their audiences. Content Marketing is arguably the biggest trend in advertising and marketing in the past year and as always, making sure your message (or in this case, your content) reaches the target audience is every marketer’s priority. In the era of ‘Content Marketing’ the industry of Content Recommendation Engines (CREs) emerged as a new form of online advertising that connects publishers and advertisers through content... View Article
June 11, 2013 11:48 am
Published by Daniel Buchuk
Here at the SimilarWeb HQ we are overwhelmed with the amazing press coverage and feedback we receive every day. Since we launched SimilarWeb in January a lot has happened – we’ve added new features such as ‘Display Advertising Insights’, SimilarWeb Traffic Widgets and launched our new API site. We receive feedback and coverage from around the world as the power of our global traffic insights are regularly picked up by journalists and business analysts to understand and measure web activity. Germany in particular has been the source of many great pieces of coverage and we’re delighted to have a devoted... View Article
May 22, 2013 7:50 am
Published by Daniel Buchuk
Tumblr has been generating a lot of buzz this week following Yahoo’s one billion dollar acquisition. We all wish David Karp, Tumblr’s 26 year old founder and CEO, success as he embarks on this new adventure and we thought we’d take this opportunity to use SimilarWeb and take a look under the hood to understand paying 10 figures for it was a wise move from Yahoo. Traffic is Key Over 1.1% of the internet’s users have visited tumblr at least once in the last month, spend over 11 minutes per session and have close to 8 page views. All these... View Article
May 13, 2013 7:23 am
Published by Daniel Buchuk
Facebook painted a rosy picture a couple of weeks ago when they reported their Q1 earnings. The social network now has 1.11 billion monthly active users, 665 million daily active users and profit went up to $219 million compared to $205 million in the year-ago period. When Facebook announced 1 billion users last year, Mark Zuckerberg said that the next 1 billion is likely to come from emerging markets like those in EMEA and South America rather than more mature markets like the US where it’s reaching saturation point. Using SimilarWeb PRO, I looked into the regions with biggest growth... View Article
April 28, 2013 8:26 am
Published by Daniel Buchuk
Ever wondered who are the biggest players in paid search? Our in-house analysts looked at SimilarWeb’s data for the first Quarter of 2013 to find out the biggest sites getting traffic from paid search. For the purpose of this study, we treated the 10 biggest destinations of paid search traffic as ‘the market’ to be able to compare their respective share of voice. Obviously these big players represent a small fraction of the paid search market but looking at their paid search activity and the keywords they but gives us fascinating insights outlined below (below the graph). These 10 paid... View Article
April 15, 2013 11:38 am
Published by Daniel Buchuk
Unless you’ve been hiding under a rock for the last two months, you’ve probably heard a lot about Bitcoin. Bitcoin is a decentralized digital currency that relies on an internet based peer-to-peer network without the need for a central bank or organization to support it. Even though Bitcoin was invented back in 2009, the virtual currency is the talk of the internet right now. Bitcoin value soared from under $30 US dollars in March to over $250 per Bitcoin last week, before plunging back to half that level again. The controversial currency has split the opinions of investors, governments and... View Article
March 27, 2013 1:24 pm
Published by Daniel Buchuk
Today we’re super-excited about the launch our brand-new widgets! You can include SimilarWeb traffic insights on your website, click here to get them instantly from our site. Since many media buyers, webmasters, journalists and bloggers rely on SimilarWeb’s traffic data to assess web traffic performance we wanted to make it easy for anyone to showcase our traffic insights on any site. To facilitate this, we have developed two different widgets: Traffic Reach Widget: This widget shows dynamic traffic graphs of up to three websites for side-by-side comparison by weekly audience reach over the last three months. Use this widget to show... View Article
March 13, 2013 11:39 am
Published by Daniel Buchuk
Social Media can be a great source for competitive analysis. With the explosion of activity across social networks, brands can easily follow what their competitors are doing and assess which strategies and content works for them by looking at the quality and quantity of interactions from fans. However, for many businesses, a successful social media campaign isn’t only measured by engagement across social networks but also by the amount of incoming traffic resulting from these marketing efforts. John Cade wrote a great piece about Social Competitive Analysis where he touched upon the limitations of only looking at engagement metrics. In his... View Article
March 4, 2013 9:33 am
Published by Daniel Buchuk
Two weeks ago, Pinterest announced that they raised $200 million to take their social network to the next level. The company’s vision is to ‘help millions of people discover things they love’. 2012 was a year of dramatic growth for Pinterest, which saw the number of visits jump to 48 million in December from 9 million a year earlier. Pinterest is now the 39th most visited website in the US and 13th biggest Social Network on the Internet. pinterest.com weekly traffic sources Brands and bloggers have fallen in love Pinterest firstly because of its ability engage visitors (SimilarWeb shows they... View Article
February 18, 2013 4:58 pm
Published by Daniel Buchuk
Every day, we receive lots of feedback with amazing suggestions on how to improve SimilarWeb. Since we launched our competitive intelligence tool, one of the features mostly requested was for us to show more insights about the advertising campaigns driving traffic to other websites. This is something that is particularly helpful for users who want to make SimilarWeb their one-stop-shop for insights on website traffic activity. So we are developing a new ‘Display’ feature that will let you learn more about your competitors advertising efforts. SimilarWeb’s technology and data will show you the leading websites in which banners are placed... View Article
