Author Archives for Daniel Buchuk

About: Daniel Buchuk

Head of Brand & Strategy for SimilarWeb. Obsessed with web measurement, the internet, pop music and great TV. Wannabe cool-hunter.

Recent Posts:

Finding Hulu’s most popular shows with SimilarWeb PRO

June 2, 2014 10:35 am Published by Comments

The Online TV Measurement Dilemma One of the biggest challenges for today’s brand marketers is understanding what their target audiences consume to know where to place their bets. The world of TV was created around viewers tastes so that networks can create programming that would sell advertising space. But then the internet came along, a sea of ‘free stuff’ where content lost value in the eyes of customers and where entertainment and media companies have to work extra-hard to make people pay a premium for shows, music or content that can be easily stream or downloaded for free. A few... View Article

Google Glass Review: The Role of Glass In Tech

January 27, 2014 10:00 am Published by Comments

In an industry where the term is underestimated and over-used, Glass truly is ‘revolutionary’. Ever since the boundary-breaking innovations of Saint-Gobain centuries ago, glass has had an intertwined love story with our technological lives. We are surrounded by glass that aims to make our lives better, and yet ends up serving only to distort our perception of the world around us. Windows, plates, buildings, cups, glasses, sunglasses, TV screens, iPad screens, glass ceilings, et cetera. When a friend gave me the chance to try Google Glass, I wanted to see whether this innovative piece of technology could help to bring a new dimension that paints a better picture of what I see... View Article

Is this really what the marketing technology landscape looks like?

January 9, 2014 2:54 pm Published by Comments

This week released an interesting chart showcasing the logos of marketing tech companies trying to make sense of an industry that grows at a faster rate than I can typeeeeeee…… Anyway, if this is what the industry is looks and feels like it looks and feels incredibly busy, fragmented and confusing. It actually hurts my eyes. As brands across the world work hard to simplify their communications with clearer, bolder and unique messages, this chart makes me think that the marketers in our industry often forget to put their clients’ needs first. The fact that it’s marketers selling to... View Article

The Internet in 2013: Hopeful or Hopeless?

December 31, 2013 1:05 pm Published by Comments

    Vogue printed Marissa’s picture upside down. She freaked out and bought Tumblr, only to realize that there’s a ton of porn they can’t monetize (and other nasty stuff). She’s wasn’t alone. David Cameron discovered that porn is bigger than Facebook in the UK and begun a crusade to protect children. EU chiefs tried to figure out if Google should be called a monopoly… Because they’re waaaaay bigger than Yahoo. But not as big as Apple since they launched a colored phone and found a new savior from the world of fashion. Barak Obama also made it to Vogue... View Article

Santa doesn’t live in the North Pole, he lives on the web. The search for Christmas spirit is on!

December 25, 2013 9:00 am Published by Comments

Merry Christmas Everyone! You might be surrounded by friends and/or family today, but that doesn’t mean you don’t deserve a break. So I’ll make this post short and entertaining(ish). I love the concept of Christmas. There aren’t enough moments in our busy routines to spend with our loved ones – and life is short. Over the last century, many individuals and organizations have tried to get a piece of Christmas to sell ideas or products – from Chatroulette to Terry Richardson. We often see celebrities dressed up in a skimpier version of what Coca Cola thought Santa should look like. The funny part... View Article

Is the internet painting all Fridays black?

December 23, 2013 11:00 am Published by Comments

Public holidays are a cornerstone of the economy for most countries. Days like Christmas, Thanksgiving, Easter or even Independence Day are used by businesses and organizations as an opportunity to promote their products and reach a broader audience who might be otherwise engaged in a 9 to 5 job. Black Friday is well known in the US as a great opportunity to buy discounted products and the marketing machines that power the biggest consumer brands work at full power to ensure they get a chunk of the action (and the wallet!). I looked into some of the strongest e-commerce brands... View Article

Love Your Competitors with SimilarWeb PRO

September 23, 2013 6:29 am Published by Comments

We launched SimilarWeb in January, and the response from over one million users who have enjoyed our platform since then has been truly overwhelming. Our ambition was huge – to create the best web measurement tool for online marketing professionals to measure competitor activity, benchmark traffic against competing sites, and discover new business opportunities with intelligence that will help them build their site traffic. However, you have asked us for more insights. So we decided to create SimilarWeb PRO, a new online competitive intelligence platform to bring you all the insights necessary to get in-depth analytics on your competitors’ web... View Article

The Summer of Music: Online Ticket Craze in the UK

August 22, 2013 8:47 am Published by Comments

Buying a ticket for a music concert, festival or any live performance used to be as simple as going to the box office, call the venue or buying the tickets on their website. The live events industry has grown as an increasingly important source of revenue for live performers and musicians who currently make most of their money from live performances rather than record sales. These changes in the industry have seen the rise of “secondary ticketing” sites that allow individuals and other organizations to sell spare tickets – often at more than face value. Using SimilarWeb PRO, I looked... View Article

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Topshop, River Island and that Rihanna t-shirt

August 8, 2013 8:16 am Published by Comments

Last week, pop singer Rihanna won a $5 million sue against fashion retailer Topshop for selling a t-shirt which featured a photo of the singer which was taken during a video shoot in 2011. Below the offending garment which shifted 12,000 pieces for Topshop. Much of the press coverage has focused on Rihanna’s star-power to stop one of the biggest fashion retailers in a country where there isn’t a law of image rights on the basis that customers would think it’s an officially endorsed garment. But celebrities are brands and their endorsements have a huge impact on many products and... View Article

UK Online Porn Ban: Web Traffic Analysis of Britain’s Porn Affair

July 27, 2013 5:56 pm Published by Comments

Earlier this week, the UK’s Prime Minister David Cameron announced that online pornography will be blocked by default in the UK. This means that every household in Britain connected to the internet will be obliged to declare whether they want to maintain access to online pornography. Using SimilarWeb’s data I wanted to dig deeper into the subject to find out three things: firstly, how much of the UK’s web traffic is affected by the ‘corroding influence’ of pornography; secondly, see how the UK compares to other countries when it comes to adult content; and finally, understand what’s the demand for... View Article