Implementing Remarketing Lists in Google’s Universal Analytics

April 21, 2014 By Comments

Google launched Google Analytics in 2005 and it’s been an unmatched success in mining web statistics. The service has evolved gradually over the years, but the need for a more up to date service – in step with current technology – has been pressing. To keep at the top of their field and offer their customers more, Google has been busy working on Universal Analytics.     What is Universal Analytics? Universal Analytics features three new tracking codes (one each for websites, mobile apps and other digital devices) to deal with the contemporary scenarios presented by emerging technologies e.g. multi-screen... View Article

The most popular gags on 9GAG for 2014 (So Far)

April 17, 2014 By Comments

Memes have been keeping us in stitches since the birth of the internet. We’ve gone from dancing babies, to crazy frogs and, more recently, seen interactive memes such as the Harlem Shake explode all over the world. One of the most popular sites for showcasing memes is 9GAG, so I headed over there to take closer a look at their most popular gags using SimilarWeb PRO.           9GAG As you can see, 9GAG is a very successful site with over half a billion visits between Jan ’14 – Mar ’14 and number 1 in their category... View Article

Has Google Gone Mad? PPC Keywords Gets the ‘(not provided)’ Disease

April 16, 2014 By Comments

A few years back Google dropped a bomb on website owners and online marketing professionals all over the world – no more organic keywords information. This caused a lot of bitterness and people were blaming Google for making it nearly impossible to optimize SEO campaigns and properly analyze the incoming traffic to their website. Still, there wasn’t much that could be done to battle Google’s decision and therefore the show went on. A myriad of different solutions and workarounds were generated by site owners and online marketing experts to battle this issue. (e.g. analyzing landing pages and comparing them with their... View Article

Website Traffic Analysis of with SimilarWeb PRO

April 15, 2014 By Comments

Analyzing what’s driving people to your site allows you to see which strategies are successful and which are not. These successful strategies can then be applied to new or existing content to boost their performance in capturing traffic. I decided to investigate this approach by using SimilarWeb PRO to take a look at Website Analysis is a beauty community which operates via their website and a Facebook app. The core idea of is for users to sign up and share makeup tips such as creating a 60s chic hairstyle. The member uploading the tips can... View Article

The Future of Crowdfunding as a Marketing and Equity Tool for SME’s

April 14, 2014 By Comments

Last year, businesses raised over $5.1 Billion worldwide as a result of crowdfunding. With equity crowdfunding legal in the UK and Australia, the JOBS act passed though US congress in 2012  and paved the way for entrepreneurs and marketers to raise fresh capital across the states. How does this Change the Crowdfunding Model? Since 1997 when fans of the band ‘Marillion’ raised $60,000 in donations to fund a U.S tour, the concept of crowdfunding was always based on donations. Throughout the early 2000′s, websites such as Kickstarter, Indiegogo, Fundly and Pledgie emerged and crowdfunding began to be recognized globally. However,... View Article

Airbnb and their proposed new marketing strategies

April 10, 2014 By Comments

Airbnb are planning on changing their marketing strategy to increase revenues by introducing new products such as cleaning services. The exact details of this expansion are highly guarded at present, but the story has piqued my interest. I decided to take a look online to see what people were saying about Airbnb; I then used SimilarWeb PRO to analyze how their internet traffic has changed over the last year and what this indicated about their marketing strategies     Rising visitors Feb ’13 saw Airbnb receiving just over 4 million visits which is a very healthy number. However, since then,... View Article

The importance of segmenting your competition with SimilarWeb PRO

April 9, 2014 By Comments

It’s difficult to tell who’s targeting your customers and competing in the same niche. One way to combat this is by segmenting your competition. Analyzing them in this way allows you to update your marketing campaigns and gain fresh insights into the marketplace. In order to demonstrate how you can use SimilarWeb PRO to segment your competitors, we’ll run a website analysis on Proflowers and their competition in the USA.     Proflowers Proflowers have a steady stream of around 130,000 views per day, although as you can see, business explodes in February around the lucrative Valentine’s Day market. The most important... View Article

Digital Currency and Online Marketing

April 8, 2014 By Comments

The recent trends in digital currency and the rise of Bitcoin after the collapse of the ‘Silk Road’ have caused a stir among online communities. As a marketer, one considers how digital currency will effect E-commerce, digital advertising revenue, and the way online transactions operate. What is Digital Currency? Wikipedia states: “Digital currency, among its various names, is electronic money that acts as alternative currency. Currently, alternative digital currencies are not produced by government-endorsed central banks.” With 89% of U.S consumers preferring to shop online. Will all websites have to adapt to cryptocurrencies as they rise in popularity and are traded... View Article

Convergence: How Offline and Online Marketing Compliment One Another.

April 8, 2014 By Comments describes convergence as: “A coming together of two or more distinct entities or phenomena” Forbes describe convergence as: “The degree or point in which lines, objects, etc, converge.” As a journalism graduate that moved swiftly into traditional PR followed by digital marketing, I see convergence as a marketing asset. I see convergence as a clear understanding of how offline and online marketing strategies can combine, compliment, and ricochet content among  different audiences. It’s becoming a frequent example to see a viral online marketing campaign covered by an offline newspaper, magazine or on the television. This is a prime example of... View Article

Bing Product Ads – A new way to advertise your products

April 7, 2014 By Comments

Bing and Google have been going head to head with each other for several years when it comes to search, display and product ads. While Google is clearly taking the lead, it seems that Bing are still doing everything possible to make ground in this arena. One of Bing’s most recent moves is their Product Ads feature. Here’s a quick summary about it and a complete comparison between Bing, Google and Yahoo according to SimilarWeb PRO’s statistics.         Bing vs The World Launched in 2009 as part of Microsoft’s vast catalog, Bing has been an unqualified success.... View Article