Do winning NFL franchises sell more team merch?

September 22, 2014 By Comments

With the 2014 NFL season starting to pick up momentum, we wondered to what extent a team’s on-field performance correlates with sales via the team’s online fan shop. In order to investigate this question, we decided to use the Minnesota Vikings as our test case. You may recall that the Vikes were far more successful in 2012 than they were in 2013. In ’12, they went 10-6, making it their first winning season – and earning their first playoff appearance – since 2009. The 2013 season was not as successful for Minnesota. They ended with 5 wins, 10 losses and... View Article

Learn how GadgetDuck got an increase of 96% in revenue within 1 month

September 17, 2014 By Comments

In most cases online business success comes as a result of sound digital strategy, building relationships with prospective customers and plenty of hard work over time. In the case of GadgetDuck.com, spiking traffic and sales in recent weeks have arrived as the result from a completely different type of activity –  a series of disturbing, headline-grabbing incidents involving its flagship product, the Knee Defender, some 11 years after it was first launched, had caused a big spike in traffic, as well as in sales. Using SimilarWeb we can gain a deeper understanding of exactly when and to what extent things... View Article

5 Simple keyword strategies to boost your number of app installs

September 16, 2014 By Comments

Carefully planning a keyword strategy is one of the first steps to take when promoting a mobile app. In today’s booming app market, more and more apps are relying on in-store organic marketing to promote their app, and the choice of keywords can make or break the app’s entire marketing strategy; with the right words you can reach the right costumers, improve conversion rate and increase the number of downloads and installations. When planning your app’s keyword strategy, there are a number of different methods you should be aware of. We will explain and illustrate them below, using the example... View Article

The Most Popular Netflix Shows In US And UK

September 15, 2014 By Comments

25th August 2014 saw the holding of the 66th Annual Primetime Emmy Awards to celebrate and reward the stars of television. With the success of these shows people have been saying, for the last few years, that TV is the new cinema; online platforms such as Netflix are helping to satisfy this demand for TV and also helping to shape the TV industry. With all this in mind I decided to look at the winners from the Emmy awards and how they correlate with the successful shows on Netflix in the US and UK.   Netflix Figures Using SimilarWeb PRO... View Article

The Benefits of Live Chat

September 11, 2014 By Comments

The world of online marketing is dominated by a focus on the channels for acquisition; SEO, PPC, Facebook, display, etc. Yet we often forget about the second half of the conversion funnel. Once a visitor has reached your site you need to work to turn that visitor into a customer. After all, you have paid to bring that visitor, make sure that your marketing investments are being protected. With the rising popularity of live chat tools, site owners both large and small, can use live chat to engage with site visitors. Here are the tips you need to implement a... View Article

The Online Ecosystem Of Scandal

September 10, 2014 By Comments

August 31st,  2014 is a date that many celebrities want to forget. In what’s being called one of the biggest celebrity leaks of all time, around 200 private photos of celebrities in various states of undress found their way on to the imageboard site 4chan. The public loves a good scandal and, soon enough, they were engaging with gossip sites all over the web to find out what was happening. What was intriguing about the whole affair was that the unknown hacker exploiting people’s fascination with celebrities leaked the pictures in exchange for a paltry amount of Bitcoins, while other... View Article

Ice Bucket Challenge Conversion Rate – How Many People Are Donating?

September 9, 2014 By Comments

The ALS Ice Bucket Challenge is the social viral sensation taking the web by storm and has crossed out of the social media realm and into the main stream media. Which leads to the big money question: How many people are actually donating money to cause vs. how many just douse themselves with icy water? We will never know the true number of people who have done the ice bucket challenge, but we can look at the traffic to the ALS Association Website to see what % of visitors are making donations. Impact of the Ice Bucket Challenge on Donations:... View Article

How to Analyze and Optimize Your Online PR Efforts

September 8, 2014 By Comments

There is a big difference between online and offline PR; the contrast lies in the ability to track your results. This valuable aspect is often overlooked by many marketers. Furthermore, online PR efforts can be very time-consuming and expensive. However, marketers often address them as if the efforts are only to enhance the brand and therefore no tracking is needed. In the fast-paced world we live in, time equals money more than ever before. Therefore, you must optimize your PR efforts. As a marketer you probably have goals, so why not adjust all your marketing efforts to accomplish them? Why Track? Towards... View Article

3 Ways to Get More Value From the Same Traffic

September 4, 2014 By Comments

Driving traffic is hard. The daily grind of writing, sharing content and sending newsletters takes a huge amount of time and energy for every content marketer. But traffic is only half of the equation. Success is a combination of two factors: the total number of visitors (traffic) and the percentage of those visitors that take action (conversion rate). Here’s the basic formula for website ROI… Traffic x Conversion Rate = Success Since anything times zero is zero, the best marketers know that there’s more to life than visits. The best marketers are generalists and optimize for conversions first. Drive traffic... View Article

How Aaron Paul’s Emmy Speech Crashed His Wife’s Website

September 3, 2014 By Comments

26th of August 2014 was an important day for SimilarWeb PRO as it was the day they launched their new daily data feature. This has brought huge benefits to users as it allows them to analyze the immediate effects of events on any website’s traffic. These events can have huge impacts as was noted when Aaron Paul – star of Breaking Bad – mentioned his wife’s website during his acceptance speech at the Emmys. The site, Kind Campaign, struggled to cope with the increase in traffic and ended up crashing. I’m going to use the new daily data feature on... View Article