How you Can Use the New Twitter Profile Page for Online Marketing

April 24, 2014 By Comments

A few days ago, when I logged into my Twitter profile, I was excited to see a message at the top of the page saying – ‘The new profile is out. Try it now!’. I’m almost always happy when a social network I use frequently freshens itself up with a new look, so, of course, I clicked the button and started my journey into this new frontier of web page elements. The first thing I thought was – “Hmm, this looks familiar.“ The second thing I thought was – “Oh, this is where I know this page from!“:   Our... View Article

Inside Adwords – New and Exciting features on Google Adwords

April 24, 2014 By Comments

After watching the live steam session by Google Adwords, about upcoming new features on the online platform, I said to myself – “I must share this amazing information with our Blog’s readers!’. However, as it often is in this hectic world of blogging, someone beat me to it, and did a great job as well. Since I still want to share this news with our readers, I decided to link to this amazing article by Ginny Marvin, on Searchengineland.com.       By the way, if you have some free time, I strongly recommend watching the livestream yourself. Its available on YouTube... View Article

PPC Keywords Going ‘(not provided)’ – What does it mean?

April 23, 2014 By Comments

Last week we published a post about Google’s announcement regarding blocking keywords data from Adwords PPC campaigns. Since then, we’ve read a lot of different opinions and a lot of information has been released about this topic. We’ve decided to take an impartial look at this to make sense of the subject and make things clearer for all you PPC advertisers. How you could optimize your PPC campaigns before this change Before Google started blocking PPC keywords, you could send the search terms information to your own personal business intelligence platform and follow up on the complete funnel of each... View Article

Top 10 landing page tips to maximize conversions

April 22, 2014 By Comments

Creating a successful landing page is quite a challenge and an ongoing task of testing and measuring. Each component on the website can be influential and for each of have dozens of possibilities in terms of position on page, size, color, font and ratio, compared to the other components on the page. So how do you make the right decision which will keep your visitors on your page long enough for them to perform the activity you’ve invited them in for? Whether it’s buying something, downloading something, commenting on your post or sharing it? These 10 tips don’t cover all... View Article

Implementing Remarketing Lists in Google’s Universal Analytics

April 21, 2014 By Comments

Google launched Google Analytics in 2005 and it’s been an unmatched success in mining web statistics. The service has evolved gradually over the years, but the need for a more up to date service – in step with current technology – has been pressing. To keep at the top of their field and offer their customers more, Google has been busy working on Universal Analytics.     What is Universal Analytics? Universal Analytics features three new tracking codes (one each for websites, mobile apps and other digital devices) to deal with the contemporary scenarios presented by emerging technologies e.g. multi-screen... View Article

The most popular gags on 9GAG for 2014 (So Far)

April 17, 2014 By Comments

Memes have been keeping us in stitches since the birth of the internet. We’ve gone from dancing babies, to crazy frogs and, more recently, seen interactive memes such as the Harlem Shake explode all over the world. One of the most popular sites for showcasing memes is 9GAG, so I headed over there to take closer a look at their most popular gags using SimilarWeb PRO.           9GAG As you can see, 9GAG is a very successful site with over half a billion visits between Jan ’14 – Mar ’14 and number 1 in their category... View Article

Has Google Gone Mad? PPC Keywords Gets the ‘(not provided)’ Disease

April 16, 2014 By Comments

A few years back Google dropped a bomb on website owners and online marketing professionals all over the world – no more organic keywords information. This caused a lot of bitterness and people were blaming Google for making it nearly impossible to optimize SEO campaigns and properly analyze the incoming traffic to their website. Still, there wasn’t much that could be done to battle Google’s decision and therefore the show went on. A myriad of different solutions and workarounds were generated by site owners and online marketing experts to battle this issue. (e.g. analyzing landing pages and comparing them with their... View Article

Website Traffic Analysis of Preen.me with SimilarWeb PRO

April 15, 2014 By Comments

Analyzing what’s driving people to your site allows you to see which strategies are successful and which are not. These successful strategies can then be applied to new or existing content to boost their performance in capturing traffic. I decided to investigate this approach by using SimilarWeb PRO to take a look at Preen.me   Preen.me Website Analysis Preen.me is a beauty community which operates via their website and a Facebook app. The core idea of Preen.me is for users to sign up and share makeup tips such as creating a 60s chic hairstyle. The member uploading the tips can... View Article

The Future of Crowdfunding as a Marketing and Equity Tool for SME’s

April 14, 2014 By Comments

Last year, businesses raised over $5.1 Billion worldwide as a result of crowdfunding. With equity crowdfunding legal in the UK and Australia, the JOBS act passed though US congress in 2012  and paved the way for entrepreneurs and marketers to raise fresh capital across the states. How does this Change the Crowdfunding Model? Since 1997 when fans of the band ‘Marillion’ raised $60,000 in donations to fund a U.S tour, the concept of crowdfunding was always based on donations. Throughout the early 2000′s, websites such as Kickstarter, Indiegogo, Fundly and Pledgie emerged and crowdfunding began to be recognized globally. However,... View Article

Airbnb and their proposed new marketing strategies

April 10, 2014 By Comments

Airbnb are planning on changing their marketing strategy to increase revenues by introducing new products such as cleaning services. The exact details of this expansion are highly guarded at present, but the story has piqued my interest. I decided to take a look online to see what people were saying about Airbnb; I then used SimilarWeb PRO to analyze how their internet traffic has changed over the last year and what this indicated about their marketing strategies     Rising visitors Feb ’13 saw Airbnb receiving just over 4 million visits which is a very healthy number. However, since then,... View Article