Everyday, we are determined to make SimilarWeb the one and only tool you will ever need to get the best and most detailed competitive insights on your competitors’ web activity. Thanks to your amazing feedback and suggestions we have added a new feature that shows more information about the web traffic that comes from display advertising. In this new section, users can quickly uncover a lot more about their competitors advertising efforts. SimilarWeb’s technology and data shows you the leading websites in which banners are placed and which are the main ad networks they’re using to advertise. But there’s more,... View Article

Content is king. And the marketing industry has now realized that at the core of their businesses – whatever they sell, there needs to be a content strategy that will inform, educate and entertain their audiences. Content Marketing is arguably the biggest trend in advertising and marketing in the past year and as always, making sure your message (or in this case, your content) reaches the target audience is every marketer’s priority. In the era of ‘Content Marketing’ the industry of Content Recommendation Engines (CREs) emerged as a new form of online advertising that connects publishers and advertisers through content... View Article

Here at the SimilarWeb HQ we are overwhelmed with the amazing press coverage and feedback we receive every day. Since we launched SimilarWeb in January a lot has happened – we’ve added new features such as ‘Display Advertising Insights’, SimilarWeb Traffic Widgets and launched our new API site. We receive feedback and coverage from around the world as the power of our global traffic insights are regularly picked up by journalists and business analysts to understand and measure web activity. Germany in particular has been the source of many great pieces of coverage and we’re delighted to have a devoted... View Article

Tumblr has been generating a lot of buzz this week following Yahoo’s one billion dollar acquisition. We all wish David Karp, Tumblr’s 26 year old founder and CEO, success as he embarks on this new adventure and we thought we’d take this opportunity to use SimilarWeb and  take a look under the hood to understand paying 10 figures for it was a wise move from Yahoo. Traffic is Key Over 1.1% of the internet’s users have visited tumblr at least once in the last month, spend over 11 minutes per session and have close to 8 page views. All these... View Article

Facebook painted a rosy picture a couple of weeks ago when they reported their Q1 earnings. The social network now has 1.11 billion monthly active users, 665 million daily active users and profit went up to $219 million compared to $205 million in the year-ago period. When Facebook announced 1 billion users last year, Mark Zuckerberg said that the next 1 billion is likely to come from emerging markets like those in EMEA and South America rather than more mature markets like the US where it’s reaching saturation point. Using SimilarWeb PRO, I looked into the regions with biggest growth... View Article

Here at SimilarWeb, our speciality is competitive intelligence and most users apply our data to small collections of websites. We help users love their competitors by learning from their online strategy. But at our core, we are a big data company. As I  type this now, just across the room, teams of the best data scientists in the industry are nose deep in Hadoop, keeping our racks of servers humming in order to slice and dice the data that you see as SimilarWeb. But what if we did less slicing and more chunking? What if we wanted to look at... View Article

Ever wondered who are the biggest players in paid search? Our in-house analysts looked at SimilarWeb’s data for the first Quarter of 2013 to find out the biggest sites getting traffic from paid search. For the purpose of this study, we treated the 10 biggest destinations of paid search traffic as ‘the market’ to be able to compare their respective share of voice. Obviously  these big players represent a small fraction of the paid search market but looking at their paid search activity and the keywords they but gives us fascinating insights outlined below (below the graph). These 10 paid... View Article

The quality of SimilarWeb’s data makes us unique and gives us our competitive advantage. Therefore, we are proud to announce that we will be exposing more of our data to our APIs in order to give developers the opportunity to integrate our web traffic and content intelligence into their applications and websites. For the past several months, we have given developers access to our global, country and category rank, as well as our proprietary SimilarSites, tagging and categorization technology. Developers have built some amazing products (here’s a great example) using our data, but we kept hearing that you wanted more access to... View Article

Unless you’ve been hiding under a rock for the last two months, you’ve probably heard a lot about Bitcoin. Bitcoin is a decentralized digital currency that relies on an internet based peer-to-peer network without the need for a central bank or organization to support it. Even though Bitcoin was invented back in 2009, the virtual currency is the talk of the internet right now. Bitcoin value soared from under $30 US dollars in March to over $250 per Bitcoin last week, before plunging back to half that level again. The controversial currency has split the opinions of investors, governments and... View Article

Another amazing month for SimilarWeb, with lots and lots of great coverage from avid marketing bloggers and online professionals sharing the love (and insights!) Just in case you hadn’t noticed we’ve also launched our brand new widget – read all about it here and make sure you get it on your site! Check out how SimilarWeb Trend is taking off high in Google Trends Here’s some of the great coverage we received in the last month: The latest article on SimilarWeb was published this week on Marketing Land. They’re as excited as we are about the launch of SimilarWeb PRO, which will bring deeper... View Article