A Year Later, the End of #100happydays

October 1, 2014 By Comments

It was a happy time while it lasted. What started in October with a single man trying to brighten up his own life quickly became an internet sensation, a popular social media self-help meme that is now, 10 months later, coming to its predictable end. To date, the hashtag #100happydays has been used 20.8 million times on Instagram alone, proving that the trend has surpassed its goal of 100 posts 208,000 times. Yet like all trends, especially those in the easy come easy go world of social media, it could only go so far. SimilarWeb’s data provides some interesting insights... View Article

Top Twitter Hashtags Of The Last 28 Days

September 30, 2014 By Comments

Hashtags have long ago become a powerful tool for social marketeers. Beginning with Twitter, and moving forward to all other social nextwork, this little character can turn a single post into a viral message viewed by hundreds of thousands of people. Keeping up with the hottest hashtags in each platform is invaluable for understanding the online buzz and what people are talking about. Following a very hectic couple of months with the ice bucket challenge, Scotland independence vote and the sudden death of Robin Williams, we thought it would be interesting to compare the top hushtags of August and September... View Article

Interview Digital Marketing & eCommerce Expert – Richard Lazazzera

September 29, 2014 By Comments

Richard Lazazzera is the owner of abetterlemonadestand.com – a practical eCommerce advice blog. Beside his blog he is working at shopify as a content strategist. 1. Hi Richard, you seem to be a prolific entrepreneur and blogger. What excites you more, create a business or writing about creating a business? Definitely creating businesses and building brands. However, some of my greatest joy comes from the emails I get from people that were inspired by one of my posts to start something of their own. Those are the best emails and they the reason I write about my experiences. 2. At... View Article

Understanding Pinterest’s Advertising Potential – Comparing Outgoing traffic in 2013 and 2014

September 24, 2014 By Comments

Back in June we’ve posted an article about Pinterest’s potential in driving sales to the e-commerce industry. That article followed the rebranding that Pinterest went through at the time, trying to target high-end publishers. Before: After: Plan, Buy and Do Since then we’ve been tracking Pinterest’s traffic, trying to understand what sort of businesses can enjoy the massive exposure and outreach that are available on this social network. Back in our June post, we mostly found shopping sites such as Etsy.com, Amazon.com and Polivore.com. From Pinterest’s tagline, it’s obvious they don’t feel the same. Is Pinterest going for a broad... View Article

App Analysis and the Mobile Web Arrive at SimilarWeb

September 23, 2014 By Comments

After months of hard work, we’re happy to announce the official launch of our new App Analysis Platform and mobile website data. Based on our industry-leading desktop and mobile panel, we are now able to provide you with exclusive global desktop and mobile data for any website, mobile website, and app. Here’s a quick overview about each one of our new mobile tools which are available on SimilarWeb.com and SimilarWeb PRO. Free Mobile App Analysis – Available on SimilarWeb.com Most of you are already familiar with our free website analysis platform where you can get traffic and engagement information for... View Article

Do winning NFL franchises sell more team merch?

September 22, 2014 By Comments

With the 2014 NFL season starting to pick up momentum, we wondered to what extent a team’s on-field performance correlates with sales via the team’s online fan shop. In order to investigate this question, we decided to use the Minnesota Vikings as our test case. You may recall that the Vikes were far more successful in 2012 than they were in 2013. In ’12, they went 10-6, making it their first winning season – and earning their first playoff appearance – since 2009. The 2013 season was not as successful for Minnesota. They ended with 5 wins, 10 losses and... View Article

Learn how GadgetDuck got an increase of 96% in revenue within 1 month

September 17, 2014 By Comments

In most cases online business success comes as a result of sound digital strategy, building relationships with prospective customers and plenty of hard work over time. In the case of GadgetDuck.com, spiking traffic and sales in recent weeks have arrived as the result from a completely different type of activity –  a series of disturbing, headline-grabbing incidents involving its flagship product, the Knee Defender, some 11 years after it was first launched, had caused a big spike in traffic, as well as in sales. Using SimilarWeb we can gain a deeper understanding of exactly when and to what extent things... View Article

5 Simple keyword strategies to boost your number of app installs

September 16, 2014 By Comments

Carefully planning a keyword strategy is one of the first steps to take when promoting a mobile app. In today’s booming app market, more and more apps are relying on in-store organic marketing to promote their app, and the choice of keywords can make or break the app’s entire marketing strategy; with the right words you can reach the right costumers, improve conversion rate and increase the number of downloads and installations. When planning your app’s keyword strategy, there are a number of different methods you should be aware of. We will explain and illustrate them below, using the example... View Article

The Most Popular Netflix Shows In US And UK

September 15, 2014 By Comments

25th August 2014 saw the holding of the 66th Annual Primetime Emmy Awards to celebrate and reward the stars of television. With the success of these shows people have been saying, for the last few years, that TV is the new cinema; online platforms such as Netflix are helping to satisfy this demand for TV and also helping to shape the TV industry. With all this in mind I decided to look at the winners from the Emmy awards and how they correlate with the successful shows on Netflix in the US and UK.   Netflix Figures Using SimilarWeb PRO... View Article

The Benefits of Live Chat

September 11, 2014 By Comments

The world of online marketing is dominated by a focus on the channels for acquisition; SEO, PPC, Facebook, display, etc. Yet we often forget about the second half of the conversion funnel. Once a visitor has reached your site you need to work to turn that visitor into a customer. After all, you have paid to bring that visitor, make sure that your marketing investments are being protected. With the rising popularity of live chat tools, site owners both large and small, can use live chat to engage with site visitors. Here are the tips you need to implement a... View Article