How SimilarWeb’s APIs Tackle the Challenges of Categorizing Websites

October 30, 2014 By Comments

Sorting web domains into categories can be a major problem for marketers and product managers from ad networks, lead generation companies, security software firms, content filter providers, marketing segmentation experts, classified publications and scores of other types of companies. These professionals know that categorizing a website accurately can make the difference between a win or a loss.

My Journey Through Omni-Channel Retail

October 29, 2014 By Comments

My name is Gal Perelman and I’m a new blogger here at SimilarWeb. I’m going to start with a series of articles about the online marketing retail industry and my first article is going to be focused on omni-channel retailing. We’ll go over its main advantages and my personal experience with it in my work. Technology has been revolutionizing every single aspect of our lives- the way we communicate, the way we travel, the way we work, and the way we shop. The way we shop. Don’t tell me you’ve never ordered from Amazon or ebay or that you haven’t... View Article

The Benefits of B2B Co-Marketing Campaigns

October 28, 2014 By Comments

One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a keen eye for finding the right partners. But once these campaigns are in effect, they go a long way toward expanding your business. When Co-Marketing is Right for Your Business Sourcing new clients is an ongoing goal for many businesses, as is raising profits. How co-marketing... View Article

Google Analytics Benchmarking Reports vs Industry Analysis on SimilarWeb PRO

October 27, 2014 By Comments

As a Google Analytics fan, I was super excited to hear about one of their most recent releases – Benchmarking reports. This new feature holds tremendous opportunities in terms of understanding your market and where you stand within it. What makes this feature even more intriguing to me is its similarity to the ‘Industry Analysis’ feature in SimilarWeb PRO. In order to understand the full potential of this new benchmarking tool, and the differences between this tool and our own Industry Analysis, I’ll go over the two and compare their features and the potential insights they can provide. All About... View Article

Panda 4.1 Deeper Analysis – Positive & Negative Impact

October 23, 2014 By Comments

Last week we took a look at some of Panda 4.1′s biggest winning and losing websites in terms of change in actual traffic referred by Google. Now that some more time has passed, there’s a lot more we can learn by using SimilarWeb PRO to take a closer look at some of the specific ranking factors that Panda 4.1 takes more seriously than earlier search algorithms did. We’ll drill down into some traffic metrics for Hongkiat, one of the update’s biggest winners, and Free Coloring Pages, one of its biggest losers, to determine why they have been affected by the... View Article

Does Ello’s Sudden Rise In Popularity Herald A New Era Of Social Media?

October 22, 2014 By Comments

The latest social network to be on the tip of everyone’s tongue is the rebellious Ello which launched earlier this year and promises an ad-free experience. The concept of an ethical service, where your data isn’t being sold on to others, has engaged the online community and Ello’s popularity has suddenly soared. Is this anti-commercialization angle from Ello just a flash in the pan gimmick? Or is it going to convert enough users to start a revolution in social networks? To try and answer this we used SimilarWeb to take a closer look.   Growth If we look at the... View Article

The Fierce Battle Between Uber and Lyft

October 21, 2014 By Comments

A fierce marketing competition between ridesharing services Uber and Lyft is taking place on the streets of the US. These provide a network of drivers who allow shared rides at short notice. It’s carpooling put through a digital business model. Both services are currently locked in a highly competitive battle and are going head to head in almost every aspect – Uber made a heavy reduction on its prices in January 2014 to edge ahead of Lyft, but Lyft are now able to match these prices after receiving $250 million from investors. The two brands aren’t exactly distant rivals either; Uber and... View Article

Compare Google Play store daily ranks with multiple competitors

October 20, 2014 By Comments

Some of you are already familiar with our new mobile analysis features that we’ve recently added to SimilarWeb PRO. One of these features is Google Play Keyword Analysis. In short – this feature lets you analyze any keyword searched on Google Play, by the share of traffic it sends apps that are ranked for that word. Last week we’ve added a new section to that feature that provides a visualization of up to 5 competing apps for any given word searched on Google Play: You can check and uncheck the box located next to each app in the results table... View Article

Rocket Internet – First Mover In Asia?

October 19, 2014 By Comments
Rocket Internet cofounder and CEO Oliver Samwer (Photo courtesy of Rocket Internet)

Published on: www.forbes.com Publish date: 10/05/2014 “So back to the “market leader” thing. The prospectus reiterates that many Rocket sites are market leaders but never defines the term. Jabong is pulling impressive user traffic in India–almost 2 million visits per day, as the data above from SimilarWeb show. But that number is nowhere near Flipkart’s daily average of 2.45 million.”

Is PlayBuzz Becoming A Serious Opponent For BuzzFeed?

October 15, 2014 By Comments
playbuzz

The latest online viral/quiz platform to be making waves in the industry is fledgling young startup – PlayBuzz. Despite launching just 10 months ago, PlayBuzz is already rivaling the remarkably similar and more established BuzzFeed. You don’t have to be an analytic genius to appreciate how PlayBuzz’s visitor figures are skyrocketing and, understandably, this is troubling for Buzzfeed. It may even be too late to stop PlayBuzz’s march to the top as according to NewsWhip they are already outperforming BuzzFeed on Facebook in terms of the number of shares they receive. As this is a battle will be determined on... View Article