Panda 4.1 Deeper Analysis – Positive & Negative Impact

October 23, 2014 By Comments

Last week we took a look at some of Panda 4.1′s biggest winning and losing websites in terms of change in actual traffic referred by Google. Now that some more time has passed, there’s a lot more we can learn by using SimilarWeb PRO to take a closer look at some of the specific ranking factors that Panda 4.1 takes more seriously than earlier search algorithms did. We’ll drill down into some traffic metrics for Hongkiat, one of the update’s biggest winners, and Free Coloring Pages, one of its biggest losers, to determine why they have been affected by the... View Article

Does Ello’s Sudden Rise In Popularity Herald A New Era Of Social Media?

October 22, 2014 By Comments

The latest social network to be on the tip of everyone’s tongue is the rebellious Ello which launched earlier this year and promises an ad-free experience. The concept of an ethical service, where your data isn’t being sold on to others, has engaged the online community and Ello’s popularity has suddenly soared. Is this anti-commercialization angle from Ello just a flash in the pan gimmick? Or is it going to convert enough users to start a revolution in social networks? To try and answer this we used SimilarWeb to take a closer look.   Growth If we look at the... View Article

The Fierce Battle Between Uber and Lyft

October 21, 2014 By Comments

A fierce marketing competition between ridesharing services Uber and Lyft is taking place on the streets of the US. These provide a network of drivers who allow shared rides at short notice. It’s carpooling put through a digital business model. Both services are currently locked in a highly competitive battle and are going head to head in almost every aspect – Uber made a heavy reduction on its prices in January 2014 to edge ahead of Lyft, but Lyft are now able to match these prices after receiving $250 million from investors. The two brands aren’t exactly distant rivals either; Uber and... View Article

Compare Google Play store daily ranks with multiple competitors

October 20, 2014 By Comments

Some of you are already familiar with our new mobile analysis features that we’ve recently added to SimilarWeb PRO. One of these features is Google Play Keyword Analysis. In short – this feature lets you analyze any keyword searched on Google Play, by the share of traffic it sends apps that are ranked for that word. Last week we’ve added a new section to that feature that provides a visualization of up to 5 competing apps for any given word searched on Google Play: You can check and uncheck the box located next to each app in the results table... View Article

Rocket Internet – First Mover In Asia?

October 19, 2014 By Comments
Rocket Internet cofounder and CEO Oliver Samwer (Photo courtesy of Rocket Internet)

Published on: Publish date: 10/05/2014 “So back to the “market leader” thing. The prospectus reiterates that many Rocket sites are market leaders but never defines the term. Jabong is pulling impressive user traffic in India–almost 2 million visits per day, as the data above from SimilarWeb show. But that number is nowhere near Flipkart’s daily average of 2.45 million.”

Is PlayBuzz Becoming A Serious Opponent For BuzzFeed?

October 15, 2014 By Comments

The latest online viral/quiz platform to be making waves in the industry is fledgling young startup – PlayBuzz. Despite launching just 10 months ago, PlayBuzz is already rivaling the remarkably similar and more established BuzzFeed. You don’t have to be an analytic genius to appreciate how PlayBuzz’s visitor figures are skyrocketing and, understandably, this is troubling for Buzzfeed. It may even be too late to stop PlayBuzz’s march to the top as according to NewsWhip they are already outperforming BuzzFeed on Facebook in terms of the number of shares they receive. As this is a battle will be determined on... View Article

Is this your site? Verify your website’s traffic on SimilarWeb with your Google Analytics account

October 14, 2014 By Comments

Following many requests by our users, we’ve added an exciting new feature that allows you to verify your website’s traffic by connecting your Google Analytics account with SimilarWeb. Once a website is verified, we’ll show the number of desktop visits, as it appears in Google Analytics (Sessions). This will be visible to anyone searching for the site on or using the SimilarWeb PRO platfrom. The indication for a verified site is: It gets the ‘Verified Data’ stamp ‘Estimated visits’ will be replaced with ‘Visits’ Why should I connect my Google Analytics account with SimilarWeb? No more under estimations –... View Article

5 Ways to Shake Up your Social Media Strategy after Hitting a Wall

October 13, 2014 By Comments

Sometimes, a slump is just what you need to kick things into high gear. How’s your social media presence? If words such as ‘static’ or ‘lethargic’ come to mind, it may be time to take it to the next level. The problem with this, however, is that there is no next level in sight. You’ve followed all of the expert advice you were given and maintained vigilance throughout, yet your social media strategy, which seemed great for a while, deflated like an untied balloon. Upon experiencing a lull in engagement, many would panic and branch out to even more social... View Article

Sources Of Growth For Snapchat

October 9, 2014 By Comments

Snapchat is one of the most popular messenger apps and it has recently reached the 100 million-user mark. Although developed in the USA, less than half of the app’s users live in the USA. This highlights a strong, global expansion campaign by Snapchat and one that is reaching all four corners of the globe. Despite this success in numbers, the app is far from establishing a solid monetization model. However, Bloomberg have stated that Snapchat Inc. is near a round of funding valued to be in the region of $10 billion. Using SimilarWeb PRO we decided to look at the... View Article

Actual Site Visit Fluctuations for Panda 4.1′s Winners and Losers

October 7, 2014 By Comments

Panda 4.1 was released late last month, and according to Google, the search algorithm update uses more precise signals to identify low-quality sites, thereby ranking them lower. Some search professionals have surmised that thanks to Panda 4.1, websites that had been hit by Panda in the past but have made changes to improve their quality have are now starting to regain rankings. Google also says that this update will send more traffic to small- and medium-sized websites. Blogs covering search trends have already done an excellent job of analyzing the sites most dramatically effected by the algorithm update, most notably... View Article