Ebola Panic Boosts Site Traffic

TIME magazine’s person of the year for 2014 is a composite of the brave group of health professionals and volunteers known collectively as the Ebola Fighters. It’s no wonder: This courageous handful of individuals are a small but determined army fighting one of the deadliest epidemics of the 21st century The World Health Organization (WHO) puts reported cases of Ebola at 19,000, though they say this figure is an underestimate. So far, 7,388 people are reported to have died from … Continue reading

You Can’t Kill Pirate Bay

Fans of illegal downloads were dealt a blow last week when The Pirate Bay was taken offline following police raids in Sweden. However, as we’ve seen in the past, Pirate Bay doesn’t take defeat very easily. We used SimilarWeb to get an inside look at the story.     Crazy Amounts of Traffic! As you can see from SimilarWeb’s data insights, over the last 6 months Pirate Bay has received well over 2.5 billion desktop visits! They’ve also managed to creep into … Continue reading

5 Steps to Recovering from Penguin 3.0

In yesterday’s blog post, we explored how the new Penguin 3.0 update is a “continually optimized” algorithm bent on taking down sites with unnatural link pies (ie, spammy links). Numerous sites with poor quality links and content have already fallen victim to both the new Penguin and it’s spammy content-hunting cousin, Panda 4.0. Not sure if your site is one of them? This amazing infographic from Marketing Mojo and Searchengineland will help you find out: If you find that your site is, in … Continue reading

The Penguin 3.0 Pattern: Losers Will Keep Losing, Winners Will Win Again

Google seems to be giving the gift that keeps on giving this year with a new form of “continually optimized” Penguin update. In the past, Google worked on Penguin algorithms offline and then published the updated data live on a specific date. This would cause a change in search results, so it was pretty clear when it happened. Not anymore, according to what we can gather from Google. Now they’ll be regularly rolling out live updates of the algorithm – … Continue reading

How The Syrian Electronic Army Boosted Their Traffic By Hacking

A quick flick through imgur’s Popular Pages on SimilarWeb reveals that the URL i.imgur.com/qD53RZY.png was responsible for 0.10% of their traffic in November 2014. It doesn’t sound significant, but there’s an interesting story beneath the figures. The Syrian Electronic Army (SEA) hacked a large number of prominent news media sites in response to what they perceived to be Western media claims that innocent civilians had been targeted by Syrian air strikes. Accessing these hacked sites led to users being confronted … Continue reading

Who Won (and Lost) Over Black Friday

We saw how Black Friday sales took root around the globe; now it’s time to see how the real deal measured up in the US.  Black Friday and Cyber Monday are finally over, and now that the dust has settled it’s time to take a look at the winners (and losers) of this holiday shopping extravaganza. A recent trend is that retailers are starting to offer sales starting before Black Friday and Cyber Monday. So to get the whole picture, … Continue reading

Asos.com Rises Out of the Ashes for Global Expansion

Move over, Next and Zara: Asos is on the rise.  True, earlier this year a fire at their distribution center cost the UK retailer a reported £25-30 million loss in sales. But you wouldn’t know it by looking at their performance. The UK retailer has quite literally risen from the ashes to meet market predictions, ending the financial year on a high note. So how did Asos.com manage to recover despite this year’s setbacks? We wondered the same thing. To … Continue reading

How DuckDuckGo Are Redefining Search Security

We live in an age where increasingly advanced technology means that we never know just how secure our online activities are. In order to give people a bit more security, and stop them anxiously looking over their digital shoulder every five minutes, DuckDuckGo have designed a search engine which protects its users’ privacy. DuckDuckGo is beginning to make headway in the search engine market, and since the site was redesigned in May 2014,  it’s been added to Safari and Firefox browsers … Continue reading

Comparing Website Traffic Has Never Been Easier

The comparison feature has been up on SimilarWeb for quite a while now, as well as the ‘Save to Favorites’ feature. Both of these assets were greeted with positive feedback from our users and have made it easier to Compare websites side by side Save specific website analysis pages for future reference We’ve taken both and merged them into a great dual feature – ‘Save Comparison to Favorites’. With this new feature you can add multiple websites (5 at a time), compare their different … Continue reading

What Does the Taylor Swift v. Spotify Fallout Mean for Music?

Taylor Swift has a lot to be proud of this year. Her newest album 1989 immediately became the best-selling album of 2014, selling a staggering 1.3 million copies in one week. This is the third Taylor Swift album that’s sold more than one million copies in just seven days – a milestone no other artist has achieved (yet). But one possible blight on Swift’s incredible success for the year is her fallout with streaming service Spotify, which some critics say … Continue reading