Facebook painted a rosy picture a couple of weeks ago when they reported their Q1 earnings. The social network now has 1.11 billion monthly active users, 665 million daily active users and profit went up to $219 million compared to $205 million in the year-ago period. When Facebook announced 1 billion users last year, Mark Zuckerberg said that the next 1 billion is likely to come from emerging markets like those in EMEA and South America rather than more mature markets like the US where it’s reaching saturation point. Using SimilarWeb PRO, I looked into the regions with biggest growth... View Article

Here at SimilarWeb, our speciality is competitive intelligence and most users apply our data to small collections of websites. We help users love their competitors by learning from their online strategy. But at our core, we are a big data company. As I  type this now, just across the room, teams of the best data scientists in the industry are nose deep in Hadoop, keeping our racks of servers humming in order to slice and dice the data that you see as SimilarWeb. But what if we did less slicing and more chunking? What if we wanted to look at... View Article

Ever wondered who are the biggest players in paid search? Our in-house analysts looked at SimilarWeb’s data for the first Quarter of 2013 to find out the biggest sites getting traffic from paid search. For the purpose of this study, we treated the 10 biggest destinations of paid search traffic as ‘the market’ to be able to compare their respective share of voice. Obviously  these big players represent a small fraction of the paid search market but looking at their paid search activity and the keywords they but gives us fascinating insights outlined below (below the graph). These 10 paid... View Article

The quality of SimilarWeb’s data makes us unique and gives us our competitive advantage. Therefore, we are proud to announce that we will be exposing more of our data to our APIs in order to give developers the opportunity to integrate our web traffic and content intelligence into their applications and websites. For the past several months, we have given developers access to our global, country and category rank, as well as our proprietary SimilarSites, tagging and categorization technology. Developers have built some amazing products (here’s a great example) using our data, but we kept hearing that you wanted more access to... View Article

Unless you’ve been hiding under a rock for the last two months, you’ve probably heard a lot about Bitcoin. Bitcoin is a decentralized digital currency that relies on an internet based peer-to-peer network without the need for a central bank or organization to support it. Even though Bitcoin was invented back in 2009, the virtual currency is the talk of the internet right now. Bitcoin value soared from under $30 US dollars in March to over $250 per Bitcoin last week, before plunging back to half that level again. The controversial currency has split the opinions of investors, governments and... View Article

Another amazing month for SimilarWeb, with lots and lots of great coverage from avid marketing bloggers and online professionals sharing the love (and insights!) Just in case you hadn’t noticed we’ve also launched our brand new widget – read all about it here and make sure you get it on your site! Check out how SimilarWeb Trend is taking off high in Google Trends Here’s some of the great coverage we received in the last month: The latest article on SimilarWeb was published this week on Marketing Land. They’re as excited as we are about the launch of SimilarWeb PRO, which will bring deeper... View Article

Today we’re super-excited about the launch our brand-new widgets! You can include SimilarWeb traffic insights on your website, click here to get them instantly from our site. Since many media buyers, webmasters, journalists and bloggers rely on SimilarWeb’s traffic data to assess web traffic performance we wanted to make it easy for anyone to showcase our traffic insights on any site. To facilitate this, we have developed two different widgets: Traffic Reach Widget: This widget shows dynamic traffic graphs of up to three websites for side-by-side comparison by weekly audience reach over the last three months. Use this widget to show... View Article

The beauty of doing business online in 2013 to a certain degree is in scalability. Increasingly sophisticated web analytics tools such as SimilarWeb have evolved to make competitor online activity more readily available, enabling businesses to make more informed decisions about growth. However, as is the case with every burgeoning enterprise, a key challenge to online businesses is in deciding what markets to grow into. This case in point explores how online clothing retailers can benefit from competitive intelligence on traffic geography before dipping their toes into new markets. According to this new Independent article, ASOS – the massive online... View Article

About the author: this article is a guest post written by Tom Key from DigitalSEO, a Kent SEO company.   If your company predominantly operates online then it is likely that you will be keen to jump upon any available opportunity to boost your website’s performance. The smallest changes can have a massive effect (both positively and negatively) on how successful your website is at bringing in new visitors and converting them into sales or leads. As an online marketer, I use a variety of different techniques everyday with one eye on improving my website’s visibility in a competitive online environment. When... View Article

Social Media can be a great source for competitive analysis. With the explosion of activity across social networks, brands can easily follow what their competitors are doing and assess which strategies and content works for them by looking at the quality and quantity of interactions from fans. However, for many businesses, a successful social media campaign isn’t only measured by engagement across social networks but also by the amount of incoming traffic resulting from these marketing efforts. John Cade wrote a great piece about Social Competitive Analysis where he touched upon the limitations of only looking at engagement metrics. In his... View Article